This Christmas, we're proud to partner with Worcester Business Improvement District (BID) in the 'Under the Tree' gift drive - a heartwarming initiative designed to bring joy to local children and much-needed items to rough sleepers, between 23 November and 16 December. With the support of Worcester’s vibrant business community and local charities ready to distribute donations, this campaign aims to spread smiles and share kindness throughout the festive season.
The ‘Under the Tree’ Gift Drive is a collaborative effort in partnership with Kinship and Maggs Day Centre, two local charities dedicated to supporting vulnerable children and adults in Worcester. Every donation helps ensure that no one feels left out during the festive season.
Sam McCarthy, CEO of Worcester BID said: “Every year thousands come to view the sparkling trees within the Cathedral cloisters bringing delight to visitors, however for many Christmas isn’t full of joy with eyes lighting up on Christmas morning. This year think about how we as a community can change what’s under the tree for many this year. Instead of Secret Santa with your colleagues, why not be a Secret Santa for a child in need who would be over the moon to receive a gift this Christmas or to support someone who has found themselves in a troubled position of rough sleeping, bring them warmth and essentials to help their day to day lives.”
Donations for children will be distributed, by Kinship, to kids facing challenging circumstances, such as those in care or emergency housing. These gifts can bring a sense of normality and joy to children experiencing a difficult time, creating a special day no matter where.
Rough sleepers often face harsh conditions during the winter. Maggs Day Centre will distribute donated items to help provide warmth, comfort, and dignity to those without a home this Christmas.
Instead of traditional gift exchanges or office Secret Santa activities, businesses are encouraged to organise a donation drive. By reimagining workplace festive gifting traditions, you can make a meaningful local impact and show support for the Worcester community.
Drop off your contributions at one of the designated locations, making it easy for businesses, employees, and residents to participate. We’re accepting donations at the Cathedral Monday-Friday 10am-4pm at the welcome desk.
To Donate a children's gift (toys, books and games that can bring cheer)
Worcester Cathedral
Barclays Bank
The Studio
Howden Insurance
To give a gift to rough sleepers (practical items like warm clothing, blankets, toiletries, and non-perishable food)
The Cardinal's Hat
Maggs